Work / Case study
Zwierciadło Urody — a new face for an aesthetic medicine salon
A website for a salon that sells trust just as much as it sells treatments. 14 treatments, each with its own page, one consistent story.
View the live site: zwierciadlourody.plClient
Zwierciadło Urody
Scope
Website + 14 treatment pages
Region
Tatra mountains, Poland
Approach
Tailor-made
Results
4.9 / 5
average client rating
Top 3
on Google locally — up from page two in six months
100%
of clients would recommend the salon
14
dedicated treatment pages
Visual direction
Warmth and elegance instead of clinical cool
Cream, gold, coffee, and bottle green, a script display face paired with a calm text typeface, gentle section reveals as you scroll. Professionalism that puts you at ease — not one that intimidates.
A client buys trust, not just a treatment
Decisions about facial and skin treatments are emotional — what matters is whether the salon looks professional before anyone even reads the price list. Instead of one overloaded page of offers, we built a structure borrowed from the best beauty brands: clear navigation between treatments, a separate page for every service, and a consistent, warm visual language. The site works like the best consultant: it explains the treatment, resolves doubts, and leads to a booking.
How we built it
01 — Offer structure
A homepage leading to 14 treatment pages, a price list, a results gallery, news, directions, and contact. A consistent "Book a visit" CTA on every page, so booking is always one click away.
02 — 14 treatment pages
Each of the 14 treatments — from permanent makeup to micro-needling radiofrequency — got its own page: description, indications, procedure, and a clear call to book. All in one visual language, each one tuned to its specific service and local search.
03 — SEO, consent, and performance
SEO control on every page, a GDPR-compliant cookie consent manager, and a lightweight, fully responsive front-end optimized for local search. The result: in six months, the salon climbed from the second page of results to the top 3 on Google locally.
Treatment pages
Fourteen treatments, fourteen dedicated pages.
Every treatment has its own fully SEO-optimized page with a description, indications, and a call to book. Expanding the offer with new services is easy on our end, so the salon isn't paying for it like a brand-new site.
Gallery
"We wanted the site to win someone over before they ever reached the price list."
blackpixel — on building the site for Zwierciadło Urody
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